Freelance Software Engineer & Digital Creator
2019 – Present
ArbelaezGeek, Armenia, Colombia
- Audit and redesign websites for SEO and UX/UI: structure, loading speed and keyword optimization.
- Plan content calendars, produce audiovisual content and run social media and digital marketing campaigns, tracking metrics to adjust the strategy.
- Deliver web, video and marketing projects end to end for freelance clients.
Community Manager
2016 – 2018
El Mundo del Campo (RCN), Colombia
- Managed the program's social networks, produced photos, short videos and copy, and supported its web updates.
- Built periodic KPI reports with tables and charts, presented to the director and team.
- Managed channels that grew between Nov 2017 and Jun 2018: YouTube from 6,458 to 9,930 subscribers (+54%) and Instagram from 1,212 to 1,775 followers (+46%). The combined community reached 50,601 followers by Jul 2018.
Digital Skills Instructor
2014 – 2015
Punto Vive Digital Estadio Centenario (EMTEL E.S.P.), Armenia, Colombia
- Taught digital literacy to mixed groups aged 15 to 60, from no experience to intermediate level.
- Designed peer-learning dynamics so each learner could progress at their own pace.
- Used hands-on exercises, such as creating a first email account and sending photos taken in class, so learners saw their own results.
Technology Trainer, Public Sector
2007 – 2008
Fundación Emtelsa, Procuraduría General de la Nación Modernization Program
- Trained about 90 officials of the Quindío regional office in advanced Microsoft Office, within a program designed by Universidad Militar Nueva Granada.
- Adapted each session to participants' levels after an initial assessment, with a 98% success rate in training and final evaluation.